Reader Profile
- For 13 -21 year old students who display a large interest in music, especially hip hop and Rap genre.
- Part time workers and part time students or in full time education
- Has knowledge on the latest magazine
- Buys music magazines on a regular basis to keep them updated
- Up to date with the latest technology associated to music e.g. Ipods
- Uses sites such as Youtube, Imeem and Itunes
- Spends about 3-4 hours a week on music
- Consumes about 6 hours or more listening to music
- Interested in the artists and their lives along with the other upcoming music and events
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